Blog Post 5: Online verse Traditional Marketing
Online marketing gains strength and popularity every year. Online marketing operates on a digital level while traditional marketing is more analogue. Online marketing is shaping the way we present advertising because it is more accessible to a larger range of customers. More people have access to the internet than any other marketing medium.
The main differences between online and traditional marketing is the way each is presented to the public. Traditional marketing uses more conventional techniques like broadcast and print media, along with direct mail and telemarketing. Online media operates purely through the internet through all kinds of different websites, especially social media websites, with banner ads, video marketing, and Google ads.
Online marketing is more cost-efficient and easier to publish than traditional marketing. Online marketing can gather direct responses from the customer unlike traditional marketing, allowing for more timely market research. Responses to online marketing can be analyzed quickly and changed to meet the needs of the customer more efficiently.
Online marketing is more accessible than traditional marketing. Smart phones and personal computers give us access to the internet from virtually anywhere, and in turn online marketing. The use of smart phones and personal computers has given online marketing the lead in marketing techniques used around the world.
There are some strengths to traditional marketing that online marketing does not have. Traditional marketing is more trusted by the public. Traditional marketing methods like broadcast media, and print advertising has been around for much longer and is more understood. Traditional marketing has been proven to work over a long period of time unlike online marketing that is still relatively new and has less long term research available.
There are pro's and con's to each marketing technique, which is why it is important to use a variety of each technique, new and old. Online marketing is more cost-efficient and has a greater reach, but traditional marketing is more trusted and more easily understood. Using both marketing techniques should generate the best results for a marketing campaign.
