"Generation Like" Discussion Questions

1. Using examples from the documentary to explain these terms "engagement," "interaction," "reach," and "target."

Engagement involves getting people to listen, share, tag, or like something online. Interaction involves getting the audience to participate in in somethings hands on, for example, getting audience members to submit selfies to Pepsi in hopes to be in their Super Bowl advertisement. Reach refers to how many time the audience can share likes with friends on social media. Target is the audience that the advertising campaign is reaching out to.

2. Explain what "Like"ing someone's post on Facebook means to you.

"Liking" someones post on Facebook means that you not only just like that post, but that you also agree with its meaning and would state this publicly to an audience.

3. Does knowing others "Like" what you "Like" influence you? Explain.

Knowing that others "like" what you "like" is important to most people. People like feeling like they are a part of something or they like to fit in.

4. Explain the concept of "influencer."

You influence your friends on social media by liking, tagging or sharing something that has been posted.

5. Explain how marketing Oreo along with a current issue helped thee sale of Oreo.

The marketing Oreo used, gave the product the ability to have a perspective on pop culture. This let the products speak to consumers in a different way.

6. How do companies use social media to advertise?

They see what people like, then advertise to them the products that they liked.

7. How are marketers using social media to build 'brand "trust"?

The more people "like" a brand on social media, the more trust other people will have for that brand.

8. How do celebrities use social media to advertise.

Many people follow celebrities on social media so corporations pay celebrities to advertise their products for them. Companies also use the fame-by-association technique.

9. What is Corporate Sponsorship?

Corporations sponsor people that are popular in their sport, job, etc. Corporations sponsor events and people that draw large viewerships so that they can reach more of an audience with product placement of representation by the person they are sponsoring. People become walking billboards.

10. Are marketers being more transparent or invisible when using technology as described in the documentary?

More invisible. Companies are getting audience to sell products for them by getting the audience to market their products through their own social media.

11. How is the Hunger games plot a lot like advertising using social Media?

In the hunger games, the teens have to be well "liked" in order to receive more sponsorships. Also, the teens (likes) are competing for the adults (advertisers) against one another to become the champion (most popular).